People always used seas, oceans and rivers as trade routes. However, cruising entered the shipping industry only after the invention of steamships, which did not depend on the wind. The ship “Savannah” of the Black Ball Line was the first
steam- driven vessel that crossed the Atlantic carrying 8 customers on board. This happened in 1818. Twenty five years later the “Great Britain”, the world’s first propeller-driven, iron hulled passenger vessel, was launched and the model for future developments was set.
Many believe that the company P&O invented deep-sea cruising by launching scheduled cruises from London to Lisbon, Malta, Istanbul and Alexandria aboard the “SS Iberia” in 1844. At that time cruising was considered to be a safe ocean travel. However, the loss of the “Titanic” in 1912 proved that it can be dangerous.
By the early 1900s, cruising was an expensive type of holiday and was available only to privileged people. This type of travelling became open to the middle and working classes only in 1930s.
The popularity of cruising increased significantly in 1920s, when the U.S. government issued the prohibition on sale and service of alcohol in the country. The increase of customers was due to the fact that non- U.S. flagged vessels were allowed to sell and serve alcohol if they were out of U.S territorial limits.
In the 1930s new luxury liners with better facilities, art deco design, windows with sea views started operating, for example, “Queen Mary”, “America”, “Normandie”.
The Second World War negatively affected the cruise industry. Many passenger ships were sunk or worn out. The passenger ships that survived had been used to transport troops during and after the war.
After the world’s recovery from the global warfare, cruising was again in demand and the market had its boom in 1957. However, cruise passenger levels started rapidly declining in the late 1950s after the advent of jet aircraft capable of carrying large numbers of passengers. As a result many cruise companies went out of business. But later cruise companies and airlines decided to cooperate and “fly-cruises” were introduced to the market. The concept of the “fly-cruise” attracted customers and increased revenues of both cruise and airline industries.
As a product cruising was very simple at its early stages. Entertainment mainly included dancing and fancy dress competitions. In the early 1980s, in order to create a unique selling point and differentiate themselves, cruise lines began marketing themed cruises, which included a focus on music, food, wine, dance, health and well-being.
In the 1980s and 1990s a lot of small and medium-sized cruise companies went out of business and bigger groups, such as Carnival & Plc, Royal Caribbean, Star cruises, took over. Nowadays cruise industry is considered to be the most successful and one of the fastest growing sector of tourism industry.





July 30, 2011
0 Comments